Comment Casual Mass vs Elite Mobster - 07/29/10

Hey buddies,

One thing I have learned from the years of creating and working with mob theme games, are the differences between what I like to consider the casual mobster, and the elite mobster. Some of the Mafialife subscribers used to get real pissed off when I would use those terms. I’d be in a video chat room with other members who accepted an invite to the ‘Official Mafialife Room’ on Paltalk, and we would be having a session where I would ask the members questions, and answer some of the questions they had about the game, and the behind the scenes inner thoughts of why I built some of the features. I was trying to explain how ML could not be an elite only game design, because it would not be able to pay it’s bills. Many of them did not want to be classified as casual members, because they paid money to subscribe to extra features sometimes, and they considered themselves elite members. But, I was not sizing them up by skill level, and they were pretty much worried I was telling them they suck, lol

What I mean by elite or casual when I say it, is that they spend a certain amount of time on the game. That’s all. A casual member, can only jump on, in that 5-25 min window they get after they eat, or when they can jump on the PC. They want to enjoy the concept of the mafia fantasy games, without spending too much time on it. Perhaps their daily lives does not allow the time, or perhaps they are just limiting their leisure time, or time on the internet. It doesn’t matter. They are considered casual to me. And as my developer Anthony Vos would call them, they are the ‘casual mass’ because you will find that a huge portion of those who register to these games are only casual mobsters. They are the ‘masses’ you look to reach, because if you reach the casual mass, and interest them, your game will strive forever. If you spend your time catering to only the elite audience, you will find yourself stuck with a very small player base. The elite mobster is your fanatic, so you definately need to maintain them, but there are not enough of them to pay bills. These are the type of players who when you make a slight change in the settings on how much damage a weapon makes, they are already talking about it the day you add it. They learn the exploits, use them to thier advantage, and look to win by staying on longer, and playing better then everyone else.

For every 1000 signups, you will get yourself about 10-20 elite members. That means 980-990 will be casual. The casual doesnt want to sit around and learn how to navigate your site, or use the features. They want it to be simple. The elite, may take extra time reading an FAQ. Take some time to walk through the registration process and navigation of your features, and decide if a 60 yr old lady can understand how to be part of your site. At the same time, keep it a challenge once you have them hooked using those features. Your game must be able to maintain the elite’s enjoyment, and spark the interest of the casual mass. If you want to stay on top, it cannot cater so much to the elite, that the only way to win, is to stay on all day long. But, it also can not cater so much to the casual that it gives the elite no reason to be on for thier desired long periods.  Find a way to keep those elite’s playing, yet give the casual mass a fighting chance. If you plan to be the best in the business, find that medium.

Otherwise, get the fuck out of the business please, so you don’t cluster up my streets with these ugly, lopsided, copycat scripted mob games, that suck.

Thanks,

MLC

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8 Comments Who The Fuck Has The Balls To Publish a Mob Magazine? - 07/17/10

Good question no? I mean, come on… a frikkin publication about the mafia?

WOW. What is this world coming to, eh?

Truth be told, there is actually a man with balls that big. Actually, it’s more then a man, it’s an entire family with balls big enough to create the first mafia magazine. Can you imagine the real mobsters sitting back hearing about this, or even reading it? That’s not going to go over well, right?

You’ll be suprised. The stories are actually historical entertaining twists written from the perspective of some knock around guys, and tough guys. There are no current stories about people who are doing crimes now, and there are no naming of mobsters who are committing crimes. Just cool conversations with movie stars who played mobsters, authors who wrote books about them, chicks who dated them, people who want to be them, and pumped up articles about the old school classics like Al Capone, and Albert Anastasia that will blow your mind.

Don’t forget all the other good stuff like cars, cigars, hot chicks scantily clad, and those sneaky ‘how to commit the best crimes without getting caught’ stories. It is everything a mob enthusiast wants in a printed magazine, and more.

My Fiance’s family put’s this magazine out, with my help. We put the true meaning of ‘mom and pop’ into every single aspect of this publication. So grab yourself a copy off the official website www.mobcandymag.com, or buy it off my store www.mafialifestore.com so I can feed my son. I’ll send you the mag, and forget to give my father in law his cut :)

And, i’ll tell you what. If you read the mag and don’t like it, send me an email chris@mafialife.com requesting your money back, so I can respond back to shove it up your ass, haha. Just kidding man, I’ll get your money back if you tell me you don’t like the mag. That’s how sure I am. Apparently, there’s a reality show tv producer, and a huge network who agrees with me. So stay tuned. Looks like we may be on TV someday. But, I am not saying nuthin!

Talk Soon,

Mafialife Chris

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6 Comments Mafialife ‘Sitdown’ Live on Satellite Radio - 07/16/10

Hey pals,

We lost tons of data from a crash that I carelessly, did not backup properly, so I will be starting this blog from scratch, again. With that said, there are tons of stuff I would like you to know about me, and what I do. From being a regular caller on The Ron and Fez Show, as the Soprano’s reviewer, and friend of the show, I was able to land a gig on XM Radio during one of the shows ‘night of podcasts’ bits. I remember hearing that there were time slots available while XM and Sirius merged, and they were letting Ron and Fez give listeners on air spots. I immediately texted Ron that I was interested. The world needed to hear me on the satellite radio airwaves. Not to mention, I always wanted to do radio. Here was my chance. Luckily, Ron Bennington gave me my shot. I did “The Sitdown” w/ Mafialife Chris. I had fun, and it further’d my brand name as The Don of The Internet Mafia.

Hear for yourself, if you like it or not, and please comment on here t let me know. Or as usual, you can email me chris@mafialife.com. There are more segments from that show on my youtube page. http://www.youtube.com/user/MafialifeDotCom

Regards,

Mafialife Chris

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10 Comments I am Mafialife Chris, if you give a shit. - 07/4/10

Mob Enthusiasts & To Whom It May Concern,

My name is Chris Chiarmonte, but most of the folk I talk to on the web would call me by the moniker Mafialife Chris. The reason is pretty simple. Any project I have ever touched on the web had something to do with the word mafia, and I developed a game called Mafialife.com. I was always fascinated by the genre.

I signed onto all mafia type forums, and linked up with tons of mafia networks. Played tons of games about tough guys, and criminals, and I always registered under the user name ‘Mafialife Chris’.

While on the internet, I would always be listening to talk radio. At that time, on the FM dials they had an all talk station with all of my favorites such as Howard Stern, Opie and Anthony, The Radio Chick, JV and Elvis, and in my personal opinion the best talk radio show in existence, The Ron and Fez Show. Of course, I joined all of the fan sites all about these shows, since I was the ultimate fanatic. I would listen and always wanted to call into the shows and participate, but never truly had the balls. I figured they would not take my calls any hows.

The Ron and Fez Show make their listeners feel very welcome to call. Almost all of the callers make it on air, and get to participate in the topic, so I tried my luck. For a while I was called Chris The Nemo Cake Guy when I called in, because I used to work and deliver the cakes, and always found time to drop the pudding cakes off to Fez, and the crew. I registered for www.ronfez.net as Mafialife Chris, and once the Soprano’s hit TV, I called the show weekly, gave my Soprano’s Updates. At that time, Ron B called me Mafialife Chris, and the brand continued to be broad casted on radio. I became a regular guest, promoting the www.mafialife.com game, and all of the other mafia products I am part of. Years later, I am happy to consider myself Mafialife Chris, The Don of The Internet.

This is my new blog. I started one years ago, and we lost all of the data, so I will start all over again. The MafiaLife Blog will encompass all what I bring to the Internet table, and all of what I have already done. If you are interested in the mafia genre, then you will certainly enjoy this blog. I welcome any feedback, and encourage you all to register and make comments, or just email me chris@mafialife.com. I am up close and personal, and always will reply. If you think you are interested in helping me out, and becoming part of the ‘crew’, let me know.

Thanks for reading. All the best,

Mafialife Chris

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